The Google Ad Auction
Hal Varian, Chief Economist of Google explains how the Google Ad Auction works. This short video will give us a clear explanation how Google calculates the max CPC, quality score, and ad auction.
Additional $400 a month – Thanks! Infolink
Few weeks back I received an email inquiry for a possible in-text ads from Infolinks. After a couple of email exchanges from the account manager, I decided to give them a try.
Why I decided to test Infolinks?
- Higher revenue share, which guarantees a higher CPM for my in-text ads > 80% split
- To check ad performance & choose the one who will give me more revenue of course ( Yes! You must also A/B – split test advertising company that you are using.)
The Affiliate Thermostat
For those trying to figure out what separates an affiliate who generates $50,000/month in revenues and one who only generates $50/month in revenues, here check it out. Good thoughts and information on how effective a mind set is when it comes to hitting whatever goal you want to achieve.
After reading that post I decided to reset my thermostat. That means, no blog posting for the whole month (February 2009) as I’m going to focus all my energy and strength to IM.
I’l be back on March 2009.. 
How to use OIO Publisher for Geo Targeting / IP Targeting
A few days back, I come across this premium wordpress plugin that will help the publisher to automate private ad selling. The cool tool that I’m talking about here is the OIO Publisher. Its very easy to setup and the interface is simple.
I’m using OIO Publisher to easily manage buying and selling of all my blogs’ private ads (banner, text link, blog post, downloads). Its automated from A-Z – from payment to ad placement to follow up emails.
Affiliate Marketing using Facebook Advertisement Platform
After reading good affiliate marketing experience and success stories using the social network ad medium, I decided to take a plunge and choose Facebook Ads platform as my starting point.
The first thing I did before I setup my affiliate campaign in FB is to search the net for free facebook coupon codes. After 30 minutes, I have found $250.00 worth of fund that I can use to promote my affiliate link in Facebook free. (I compiled the facebook ad voucher here)
