I avoid information overload as much as I can whenever I’m trying to search new idea about internet marketing. A quick google search about method of landing page optimization have led me to a very very cool & interesting video presentation of MarketingExperiments about the “four key tactics in optimization” that drove a 189% increase in landing page conversion.
Four Key Elements:
1. Eliminate any unecessary lenght or difficulty in the process.
2. Answer two crucial questions with the first moments of any transition:
3. Identify and communicate the key factors that differnetiate you from your competitors.
- Where am I?
- What can I do here?
4. Use specific, quantitative and instantly credible language.
If you want to get a desirable results for any of your affiliate marketing case study and experiment don’t forget the Conversion Sequence formula.
MarketingExperiments.com did a great job providing in-depth explanation of the conversion sequence. Watch their video presentation to learn more about the marketing formula.