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The Marketing Experiment Conversion Sequence

I avoid information overload as much as I can whenever I’m trying to search new idea about internet marketing.  A quick google search about method of landing page optimization have led me to a very very cool & interesting video presentation of MarketingExperiments about the “four key tactics in optimization” that drove a 189% increase in landing page conversion.

Four Key Elements:

1.  Eliminate any unecessary lenght or difficulty in the process.

2.  Answer two crucial questions with the first moments of any transition:

3.  Identify and communicate the key factors that differnetiate you from your competitors.

1. Where am I?
2. What can I do here?

4.  Use specific, quantitative and instantly credible language.

If you want to get a desirable results for any of your affiliate marketing case study and experiment don’t forget the Conversion Sequence formula.

MarketingExperiments.com did a great job providing in-depth explanation of the conversion sequence. Watch their video presentation to learn more about the marketing formula.