The Marketing Experiment Conversion Sequence
I avoid information overload as much as I can whenever I’m trying to search new idea about internet marketing. A quick google search about method of landing page optimization leads me to a very very cool & interesting video presentation of MarketingExperiments about the “four key tactics in optimization” that drove a 189% increase in landing page conversion.
Four Key Elements:
1. Eliminate any unecessary lenght or difficulty in the process.
2. Answer two crucial questions with the first moments of any transition:
3. Identify and communicate the key factors that differnetiate you from your competitors.
- Where am I?
- What can I do here?
4. Use specific, quantitative and instantly credible language.
If you want to get a desirable results for any of your affiliate marketing case study and experiment don’t forget the Conversion Sequence formula.
MarketingExperiments.com done a great job providing in-depth explanation of the conversion sequence. Watch their video presentation to learn more about the marketing formula.
How to use OIO Publisher for Geo Targeting / IP Targeting
A few days back, I come across this premium wordpress plugin that will help the publisher to automate private ad selling. The cool tool that I'm talking about here is the OIO Publisher. Its very easy to setup and the interface is simple.
I'm using OIO Publisher to easily manage buying and selling of all my blogs' private ads (banner, text link, blog post, downloads). Its automated from A-Z - from payment to ad placement to follow up emails.
GeoTargeting PHP Script Plugin
Since I started playing around with affiliate marketing I already learned many things. One of these is how to redirect visitor to specific link according to which country they originated.
I have this blog that have a good amount of traffic. If I want to implement a CPA offer in that blog, I need to find way to segregate my organic visitors automatically. The idea is this - drive US visitor to CPA offer accepting US traffic, or if the visitor is from Australia, send him/her to similar CPA affiliate link accepting Australia traffic.
