The first thing I did before I setup my affiliate campaign in FB is to search the net for free facebook coupon codes. After 30 minutes, I have found $250.00 worth of fund that I can use to promote my affiliate link in Facebook free. (I compiled the facebook ad voucher here)

Facebook has a tremendous traffic so I know that $250 credits will not last long.  However, this amount is enough to give me hands-on experience from running ads in Facebook without loosing money.

Since I have now a budget to spend in ads, I now choose 4 different campaigns that I believe will suit the taste of a typical facebook members, write down the offer url then check the demographics of visitors using the Quantcast.  The demographics that Quantcast gave me from the affiliate offer page is the one I used to target the demographics of Facebook users to whom I want my ads to be shown.

Creating ads in Facebook is fast and easy. Unlike Google Adwords, I don't need to build huge keyword list to start the campaign. There is no quality score to think about. I can start my CPA campaign without creating a landing page because FB allows direct linking to the merchants offer. The only thing that might delay the campaign is the ad approval process.  FB had a bunch of no-nos list so my advise is to read their content guidelines and common reason of rejections first to avoid disapproved ads.  They are very strict in accepting the ads.

The Result:

After running the ads for about three weeks, here is the summary of my affiliate marketing using the Facebook Ad System:

Campaign 1 & 2 are Cost per Sale campaign promoting renting service which will convert once the user signed up for free offer that requires credit card.

Campaign 3 is an ebook download from Clickbank. I spent $130.43 for 1 conversion that pays $32. The offer actually converts on the second day of running the campaign so I let it run for 5 days hoping that I will get more conversion. Sad to say, no conversion after the 1st sale. I have ad split testing on this offer as you can see in ad variation. Maybe this offer is not effective for FB user, but this might be hot for search engine and content traffic so I will not give up this offer. Will promote this to google search / content using PPC one more time.

Campaign 4 is simple email submit for free report. The best out of four campaign that I tried based on the number of conversion but still a loser mainly because of high CPC for US traffic. ( I will run this in google content for cheaper clicks. Let see if I can make this a profitable campaign )

Well, well, well.. the result is not impressive.  If I use real money I should have lost big money here, but since I'm using the free facebook code I ended up earning $35.75 dollar on the campaign.

How about you, have you had any good experiences with the Facebook Ad System? If you haven't tried Facebook Ad, why not give it a try and share it to us your experience.  Here is free facebook coupon code for you to start, create some ad and share us how much money you have made or the experience you have learned in FB ad system?

Affiliate Marketing using Facebook Advertisement Platform is a post from: Zalds