Zalds » google quality score http://zalds.com Just another Affiliate Marketing Blog & Make Money Online Blog Sun, 29 Aug 2010 10:05:35 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Google Ad Auction http://zalds.com/2009/the-google-ad-auction.html http://zalds.com/2009/the-google-ad-auction.html#comments Thu, 02 Apr 2009 17:55:58 +0000 zalds http://zalds.com/2009/the-google-ad-auction.html Hal Varian, Chief Economist of Google explains how the Google Ad Auction works. This short video will give us a clear explanation how Google calculates the max CPC, quality score, and ad auction. 

 

Now lets give what the google wants to lower our CPC.

High QS and High CTR = Low CPC  and Low CPC means more clicks for your ad budget.  More clicks you can drive to your campaign landing page means more possibility for converted leads. Leads we all knew it!

Leads = $$$ :)

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