This is actually my first CPA campaign using the paid search as a source of traffic. The offer is a lead generation campaign that lasted for about 1 1/2 months.

Using the idea that I learned from my unsuccessful Facebook Affiliate Marketing experience plus useful advise of online friends who are already doing well in this industry, I finally get my very first PPC to CPA campaign running.

Unlike facebook aff marketing wherein you can just grab your affiliate code, write your ad and target your demo, here in PPC via search, I need to come up with converting keywords, ad copy and landing combination for this offer to work.

Affiliate marketing tasks that I learned includes:

• Market research
• Niche research
• Keyword research
• Ad copy
• Landing page
• Tracking

I keep an eye on below figure and make them as high as possible by testing every possible variation/combination by optimizing my adcopy and landing page daily:

• Ad copy CTR
• Keyword Impression / CTR
• Keyword/Ad copy that result to conversion
• Landing page clickthrough to offer CTR

In the end I found out keywords that is giving a constant conversions. I then expand KW list from there and the rest is history.

Here is the result:

Earning:

• Hydra -  $ 3,306.60
• Neverblue -  $ 3,302.25

Ad Spend:

• Combined  -  $ 3,712.82

Net (ROI) :

• $6,608.85 - $3,712.82 = $ 2,896.03 ( 78% ROI)

I'm happy that I earn money on my first PPC to CPA campaign. Another good thing to mention is that, I use my adsense earning to fund my advertising thus, making my $ 3,712.82 adsense earning to $ 6,608.85!

Unfortunately the campaign didn't last long they stop me before I scale it. My AM told the advertiser don't like me.. So, instead of grieving I started a new campaign. I'l share the report on the my next post.

Lesson Learned:

• Don't just drive leads to offer, for a long term campaign, it is very important to consider also the quality of the traffic. Ad copy, Landing Page, Keywords plays a vital role for a quality traffic.
• Seek opportunity!. If you are already included in Google Adsense Payroll, or already receiving online income from Infolinks, Chitika, Kontera. Try PPC to CPA affiliate marketing, reinvest your earning. Just don't forget to consider the risk involve and invest what you can affort to lose.

Not yet affiliate marketer? Apply Here >>  Hydra & Neverblue and try the next level of making money online